Social Media is constantly growing and consistently changing. This is not a surprise to anyone. Staying on top of trends, new platforms and driving traffic are all goals that are consistently being worked on and can be overwhelming at times. Sometimes you need to bring it back to the fundamentals of social media and take a step back to look at the bigger picture. Getting back to the basics of marketing as it relates to social media and understand realistic goals will help you be a more effective social media marketer.
When it comes to online content, it isn’t enough just to put something out there. How many followers on twitter or Instagram, or likes on Facebook you have is not what it is all about. The key to furthering your social media presence is about creating interactions with people. The more people that like, comment and share your post the better it is for you. This natural marketing is better than any paid advertising.
Continually creating positive content for your social media profiles will help keep up those interactions. It is a very tricky situation when you’re planning on posting every day, or up to three times a week. You absolutely have to make sure that your content is genuine and high quality, rather than trying to get something out there for people to see. Making the trade off to only post three times a week, with those posts generating a respectable number of interactions, could be a lot more beneficial to your business than posting everyday with each post getting a couple likes and virtually doing nothing for you. You want to make sure that each one of your post is great content, because at any time your audience can start to ignore you, and that is not what you want.
Whenever you go to post on your social media accounts, one of your main goals should be to drive traffic to your other accounts and your company website. A great way to start accomplishing this is to include links and gateways for your followers to interact with that lead them to another post containing valuable information to them. Your main goal, obviously, is to lead people back to your website in order for them to want your business.
Keep it going. Always be growing. Stay on top of trends. As stated, social media is constantly evolving and taking a break for even a small amount of time can tremendously set you back behind your competition. Paying attention to your metrics inform you when your growth might be slowing down, or better yet when you’re growing quickly. Knowing what you’re doing that is causing each of these actions will help in knowing what strategies work for your business goals. Paying attention to content, not only from yourself, that gains the type of interactions you want and morphing that into your own take is a great way to increase your own interactions. Even jumping on meme bandwagons can be a quick way to get people onto your platforms. Make sure your content is fun for people to want it regularly.
You have to be very careful when it comes to the type of content you put out. To be blunt, nobody likes someone who toots their own horn all the time. If your goal is to show people how and why you’re the best in the biz, you cannot just come out and say that. You have to prove why you are. Bringing in old accomplishments when creating new posts to show what your business has done is the best way to brag without bragging. It is also key to note that people absolutely love talking about themselves. If there is a way to post your content while simultaneously giving your audience a reason to want to respond and talk about themselves, that will open up gateways to start online conversations. Even if these conversations have no relation to what you do, creating the relationship and interacting with individuals will make sure that your brand is the first one that comes to mind when they need something.
All in all, social media is a very complicated space to navigate to begin with. The internet is a crazy thing and keeping ahead of the curve is one of the only things that will keep you ahead of your competitors and keep your business on the up. So take that step back, analyze your current social media situation, make a plan to be better, and watch your accounts flourish.
If you find that you don’t have the time needed to devote to developing and managing a social media program that creates value and increases your search ranking, contact us. Marketing Relevance can help with both the strategy and tactics to get your brand noticed in social media. Call 847-259-7312 or visit our website.