How Yelp Can Affect Your Business

YelpHave you Yelped lately? Yelp is a website that allows people to write reviews on local businesses. Your restaurant, shop or even real estate company may already be listed on Yelp and have user reviews without you even knowing it.

Yelp has become increasingly popular since its conception in 2004, and it had 66 million monthly unique visitors in the last quarter of 2011. Plus, Yelpers have written over 25 million reviews on the website to date. With a growing presence like this, you need to take the next steps in updating your internet marketing strategy to make sure your business has a positive presence on Yelp and the other review sites.

• Every business owner can create a free account on Yelp where they can post photos of their place or business or products, update their business information, track how many people view your page, create a deal and even message their customers.

• Businesses can also place an ad on the website for a small fee.

• One of the most crucial aspects of Yelp for businesses is the ability to respond to reviews. While you as a business owner cannot remove a bad review from your page, you can respond to them publicly or privately. This is a great way to show your customers and potential customers how much their feedback, the good and the bad, means to your company.

Getting started with Yelp for Business Owners is free and easy, and the benefits of signing up are numerous. Sign up today and get started on your way to making your business the next hot spot on the web. Make sure to ask your customers to write reviews.

Having positive online reviews is important for businesses today. Make sure to include Yelp, Google, FourSquare and Facebook reviews as part of your business strategy.

If you want more information about Yelp for Business Owners or just need more advice on how to manage your business’ online presence, contact mRELEVANCE.