If you’re promoting your homes, communities, products or brands in today’s environment, you probably have found that marketing is a moving target that changes almost by the hour. Although Twitter, Facebook and YouTube are among today’s most popular and effective communication tools, you may be wondering if they will last or even what will come next.
To help you muddle through the complex world of marketing, this year’s IBS education sessions will include, “The 11 Hottest Marketing Commodities of 2011” on Thursday, Jan. 13 from 3:30 p.m. to 5 p.m. Presented by mRELEVANCE managing partner, Mitch Levinson, Jim Adams of New Homes Directory and Kevin Mack with MI Homes.
In this session, you’ll learn today’s coolest new technology and tools for driving traffic and promoting sales as well as what to keep a look-out for in the upcoming year.
This session has learning outcomes that will help you stay on the cutting edge of marketing including:
- Which tools and technology should be part of your marketing program
- How to differentiate between the new, cool marketing tools and other programs that are only hype
- How to effectively build and use new social media, Internet marketing and online tools to build relationships and bring buyers to your door
- How to identify effective Internet advertising options
This IBS education session is available on a first-come, first served basis to Full Registrants and those who purchase a one-day or two-day Education with Exhibits Registration.
For more information, visit the IBS website.