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IBS 2012: Blogging to Build Traffic: Online and Onsite

What builder or sales person doesn’t want more online and onsite traffic? One tried and true, efficient way to get more buyers into your communities is through an effective blog. When built and utilized appropriately, a blog can serve as the engine of your social media program, improving your search engine optimization, enhancing customer interaction and increasing sales. Remember, B – L – O – G stands for Better Listings On Google.

Join industry experts at the 2012 International Builders Show at “Blogging to Build Traffic: Online and Onsite,” a special education session that will cover the basics of setting up a self-hosted WordPress blog, how to incorporate keywords into your content, the power of social media campaigns and tracking Return on Investment.

Presented by home builder marketing professionals, Carol Flammer, MIRM and Mitch Levinson, MIRM, managing partners of mRELEVANCE, with Highland Homes Vice President of Sales and Marketing Kathie McDaniel, the session will be held Thursday, February 9 from 1:30 – 3:30 p.m., and will include case studies on blogging and demonstrate how a well-built social media strategy can contribute to increased sales. One example shows how 22% of a builder’s onsite traffic is directly attributed to its social media program.

Learn how to increase your referrals, leads and sales with a highly optimized blog at “Blogging to Build Traffic: Online and Onsite,” which promises to deliver the follow learning outcomes to attendees:
• Gain insights into the power of well built, strategic social media campaigns
• The basics of setting up a self-hosted WordPress blog
• Using your blog effectively with content that incorporates keywords that will maximize your online visibility with search engines and allows you to engage and interact with consumers
• Gauging ROI (return on investment) – learn which metrics are the most important

Add this real-world, highly informational session to your schedule of classes to attend at IBS. We hope to see you there!