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IBS: The Sisterhood of the Traveling Laptop

sisterhood of the traveling laptopWhat does your next buyer want? Well chances are that she is a woman and that she wants to live in a walkable area with convenience to transit. What is nice for home builders is that she is willing to pay a premium to get what she wants.

Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?

This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to appeal to the “power of the purse” with your website, social media marketing and onsite demonstration. Discover how to bundle your home’s convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman. Join three of the industry’s top coaches to learn the inner secrets of appealing to these powerful decision makers.

Save the date, we hope to see you at the International Builders Show in Orlando, Fla.

Date: Thursday, January 13
Time: 3:30 pm – 5:00 pm
Location: West 311 E-F
Level: Intermediate