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Integrated Marketing Plan Connects Builder to Homebuyers

Signature Homes blogmRELEVANCE, LLC is pleased to announce the launch of the new Signature Homes blog, This highly optimized blog serves as a source of information for homebuyers and real estate agents in the Bay Area and Sacramento region, and is at the core of the overall social media marketing strategy created for the Northern California builder by the mRELEVANCE team. In addition to the blog, the Signature Homes social media program includes Facebook, Twitter and YouTube components.

“We worked closely with the mRELEVANCE team to develop our new and improved blog, and are pleased with the results,” said Charlie Roter, Vice President of Sales and Marketing for Signature Homes. “The current blog enhances our social media presence and provides a fun and interactive way to connect with our homebuyers.”

The Signature Homes blog is fully integrated with the builder’s website and other social media accounts including Facebook, Twitter, and YouTube.

Visitors can use the blog’s interactive map to find townhome, condo and single-family home communities, as well as information about each community, builder news and special offers and promotions.

“The blog is a key component of Signature Homes’ social media program, and helps engage prospective buyers and agents with the organization’s brand,” said mRELEVANCE managing partner, Mitch Levinson. “The Signature Homes blog is a great addition to the builder’s website, allowing the builder to provide in-depth stories in a conversational tone about its communities and the homeowners themselves. This gives prospective buyers insight into what it is like to own a Signature Home.”

For more information on how you can take your home builder marketing to the next level with an integrated approach to blogging, social marketing and search engine optimization, contact mRELEVANCE.