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New Interactive Website Offers Engaging Home Buying Experience

Screenshot of Gerstad Builders Interactive WebsitemRELEVANCE announces the launch of a fresh, new, interactive website for Gerstad Builders, based in McHenry, Illinois. With a modern interface, enhanced search capabilities and interactive maps, this website provides an engaging way for buyers to search for their perfect new homes.

“With so many home buyers using the internet for research, it’s important for builders to provide as much information as possible on their website,” said mRELEVANCE Managing Partner Mitch Levinson. “Gerstad Builders’ new website not only provides in-depth details, but also offers an active, engaging experience for buyers as they search for their new home.”

In fact, according to a survey from the National Association of Realtors, 43 percent of buyers use the internet to search for properties as the first step in their home-buying process, and 92 percent of buyers use the internet in some way during the process. With such a huge majority of buyers conducting their research online, home builders such as Gerstad are increasingly placing more focus on their websites.

To make the website accessible and easy to navigate, mRELEVANCE developers included the main menu and contact information on each page. Each menu item provides one-click navigation, so users will never be more than a click away from another page. This fully responsive website also provides readability with bright yellow buttons to indicate actions, allowing buyers to quickly find the information they need.

On the home page, buyers can conduct their own customized home search with the new interactive map of Gerstad Builders’ locations in McHenry, Richmond, Poplar Grove and Williams Bay. The site’s built-in Google map allows users to view locations from a distance, and then zoom in to see specific communities. Buyers can also adjust the search by specific criteria such as square footage, price range, number of bedrooms and number of bathrooms. Once buyers narrow Screenshot of Gerstad Builders New Interactive Websitedown their choices and click “Submit,” their criteria will be matched to a list of available Gerstad homes along with specific floor plans, renderings, upgrade options and suggestions for similar designs.

While price details and square footage are undoubtedly important, we all know that the fun part of searching for a home online is looking through the pictures! Buyers who visit Gerstad Builders’ website can peruse the Galleries section to view model homes, fully furnished interiors and layout options for each new home community. Not only does this provide a better representation of available designs, but it also allows buyers to envision themselves in their brand new home.

Contact mRELEVANCE at 770-383-3360 if you are ready to take your home building company to the next level with a database driven, responsive website that drives leads.