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Internet Marketing: What is your tracking report telling you?

internet-tracking2.jpgMitch Levinson, MIRM presented “Internet Tracking, What Your Website Visitors are Telling You” at the International Builders Show earlier this week along with fellow MIRM, Kathie McDaniel of Highland Homes in Central Florida. Here are the key points from the seminar.

The goal of tracking is to trend your traffic up over time. Today’s traffic is your baseline. Interpret the data over time to make decisions and adjust your strategy.

Here are some ideas on what your should track as part of your Internet marketing program.

  • How many people come to your website and what they do on the site
  • Online credibility and reputation management
  • Search Engine Optimization (SEO)
  • Internet advertising
  • Leads, Prospects, Sales
  • e-mail marketing

Everyone will have different goals for traffic on their website. To understand your traffic you will have to determine the right mix of traffic for your site. Some key indicators to review include:

  • unique visitors
  • bounce rate
  • time on site
  • depth of site
  • new vs returning visitors

The first thing you need to do to get started is to make sure your web developer installs tracking on your website. For a consultation with mRELEVANCE on Internet marketing or setting up tracking for your company, contact us at 770-383-3360 x30.