When you run a business, making sure your time and money are producing a solid return on investment is important. This should especially hold true for website optimization tactics, since websites typically account for 25 percent of marketing spending. However, according to a recent MarketingSherpa study, more than half of marketers (53 percent) could not or did not calculate the ROI of their website strategies. On the flip side, of those who did calculate their ROI, 38 percent say that website optimization had a positive effect and only 3 percent said it had a negative impact.
If you’re not spending part of your marketing budget on search engine optimization (SEO) you should be. Finding a reputable company that keeps up with and implements the latest SEO tactics, and also reports to you on a monthly basis on the effects that these tactics are having is important.
Many different tactics are used for SEO. When you are interviewing firms to work with, make sure to gain an understanding of the on-page and off-page strategies they utilize. On-page changes typically include adding keywords, meta descriptions, ALT tags, H1 tags and developing an internal linking strategy. Off-page strategies include social media, blogging, search engine submission, directory submission, local listings, optimized press releases, social bookmarking and photo sharing.
To get started with a solid SEO strategy that will put you at the top of Google search for your keywords, contact Marketing RELEVANCE.