mRELEVANCE managing partner, Carol Morgan, has been selected to kick off Social Media Month this November for the National Association of Home Builders’ BuilderBooks with a Webinar all about the nation’s hottest social media site, Pinterest.
With over 90 percent of home buying decisions made by women, marketers are experimenting with new ways to reach women buyers and Pinterest, which is the third most popular social media site, has a user base that is 80 percent female. To add to the marketing gravy train that is Pinterest, the site reports that the most popular Pinterest board category is “home.”
This Webinar will discuss how to use this to your advantage – branding your new homes and reaching prospective buyers! If you haven’t yet created a Pinterest page (or have but are still trying to figure out how to make it an effective marketing tool), make plans now to attend this information-packed Webinar from Morgan, author of Social Media For Home Builders 2.0. The psychology behind Pinterest and how it can be beneficial for businesses will be covered, as well as posting strategies and how-to’s and how to make the most of your page. Takeaways include Pinterest etiquette and tricks, getting more followers and some common pinning mistakes you should avoid.
November 2013 seems far away right now, but we all know how soon it will be here! Mark your calendar now for the Webinar, which is scheduled for Wednesday, November 2, from 2 - 3 p.m. Details on registration to come! November has been designated as Social Media Month, so also stay tuned for other helpful social media tips, articles and more from NAHB that month.
And if you can’t wait until November to learn all about Pinterest, contact Marketing RELEVANCE about a seminar catered specifically for your organization. Morgan and members of the mRELEVANCE team travel around the nation presenting educational sessions on Internet Marketing, Website Optimization, Social Media, Customer Relationship Management and more to industry groups, associations and businesses year-round!