Following the implementation of a strategic Web site optimization campaign by mRELEVANCE, KNOWAtlanta has seen a 50 percent increase of Web site traffic to KNOWAtlanta.com. KNOWAtlanta magazine is the leading source of relocation information for corporations, families and individuals moving to the Atlanta metro area.
Larry Lebovitz, president of New South Publishing, publishers of KNOWAtlanta, says “Now more than ever, KNOWAtlanta can be a resource for those relocating to metro Atlanta. mRELEVANCE has put us on the map, so to speak, with a Web site that can be found more easily and directly for individuals and families moving to the area.”
The KNOWAtlanta.com campaign focused on driving traffic to KNOWAtlanta's Web site through organic search engine optimization, referring sites and direct traffic by monitoring and administering the site to target search engine results pages, page rank, and other optimization channels. KNOWAtlanta now comes up on the first page of search results for terms that we know those moving to Atlanta are using in researching their move, such as 'Atlanta relocation,' 'moving to Atlanta' and 'Atlanta school information.' Each of theses phrases were analyzed and targeted for KNOWAtlanta's optimized relevance campaign.
According to Lebovitz, individual requests for the print magazine from the Web site have also dramatically increased, by more than 60 percent.