There are all sorts of changes going on at Facebook. There’s a Live Feed, there’s a News Feed. We’ve all had time to experiment with these new developments since their launch in late October, but the question remains: what do they mean to you? How do they affect your personal page? Your company’s page?
Marketing Relevance did the research and can now tell you how the dueling feeds will effect you and your Facebook Pages. Your live feed will continue to be a seamless stream of all of the content posted by your friends, family, fan pages, events, groups etc. Similar to Twitter, this content will move rapidly and change frequently.
This constant flow of information is tricky to keep up with, so in order to keep you in the loop about what is going on in your Facebook world, there is the News Feed. This feed consists of stories that Facebook thinks would be important to you. Stories for your News Feed are chosen based on comments, “likes,” and the number of friends that are participating or have been tagged in that post. For example, a photo album that 10 of your friends are tagged in is more relevant to you then a photo album with just one friend. Therefore the first album is more likely to appear on your News Feed.
What does that mean for the person who has created a Facebook Fan Page? If you want your stories to be seen by your audience on their News Feeds, rather then flying by their Live Feeds, you need to publish stories that people would want to read. When you blog you ask yourself “Would I Google this?” when titling a post. This concept now applies to Facebook. When generating content, you need to think “Would I take the time to comment or ‘like’ this on Facebook?”
Changes to the News Feed began in 2007 when Facebook launched the original News Feed. Back then, users were able to dictate what information showed up on their personal feeds by rating the importance of the content. This is no longer applicable to the new design, but it doesn’t really make a difference. If no one comments, content isn’t going to appear in anyone’s News Feed anyway.
Seems like a Catch-22, doesn’t it? You can’t get comments without being in the main News Feed, but you can’t get in the News Feed without comments. So where do you begin? By commenting. It’s as simple as that. By commenting, liking and responding to Facebook pages and updates that you think are interesting, you are starting a conversation. In addition those people will be more interested in commenting on your items as well.
Stay tuned to the Marketing Relevance blog for all the latest updates on Facebook and other social media sites and what they might mean to you.