Homebuilders, developers and others in the new home building industry, now is the time to embrace Web 2.0 and take your Internet marketing to the next level. If you are attending the International Builders Show in Vegas, mark your calendar to for these seminars by mRELEVANCE founders Carol Flammer and Mitch Levinson.
The Internet is rapidly evolving, don’t miss this opportunity to learn how to maximize your return on investment (ROI). Social media marketing, social media optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of an effective Internet marketing program. Learn how to take your traditional public relations online as an integral part of reputation management. Corporate brands are now built online. Are your prospective buyers finding you where they expect to find you?
Make note to attend these cutting edge Internet seminars at the International Builders Show:
Internet Tracking-What your Web Site Visitors are Telling You
Speakers: Mitch Levinson, MIRM of mRELEVANCE and Kathie McDaniel, MIRM with Highland Homes
By tracking Web site visitors (and understanding tracking reports), builders can increase traffic to their Web sites, keep visitors on their site longer and convert more traffic to sales. By understanding Web site tracking metrics, you can significantly reduce marketing-related expenses, increase direct sales and add directly to the bottom line. Tracking reports help builders use the Internet to track ROI and gain competitive advantage.
- Date: Thursday, January 22
- Time: 3:30 pm – 5:00 pm
- Location: North 258/260
Sell More Homes by Becoming a Social (Media) Butterfly
Speakers: Carol Flammer, MIRM of mRELEVANCE, Dina Gundersen, MIRM of Monte Hewett Homes and Kathie McDaniel, MIRM with Highland Homes
Home buyers window-shop Web sites first, so it’s important that homes are easy to locate on the Web through normal search engines. Social media outlets are the new frontier for public relations and marketing. Claim your spot in the search engine rankings with careful placement of keywords, search terms and incoming links. The creator of Atlanta’s most successful real estate blog, www.AtlantaRealEstateForum.com, and two home builder marketing directors will demonstrate ways for builders to maximize their online presence through social media marketing.
- Date: Friday, January 23
- Time: 10:15 am – 11:45 am
- Location: North 259/261
2009 Atlanta Seminars
If you can’t make Vegas, then register for one of the upcoming mRELEVANCE seminars in Atlanta. Offered by the Greater Atlanta Home Builders Association, here’s the line up for the first half of the year:
- Jan. 28: Social Media Course
- Feb. 26: What You Missed at IBS
- April 1: Web site Design & Development
- May 5: PR How to tell your story
- June 4: Sell More Homes with Social Media, Southern Building Show
mRELEVANCE conducts private half day and full day seminars on a number of popular topics. Book your seminar for 2009 now.
• How to Manage Free Internet Listings
• Introduction to Blogging
• Social Media Marketing
• Internet Marketing
• Email Marketing