Attracting traffic to your site is only half of the battle. In addition, you need to keep customers on your site, but, most importantly, turn them into leads and/or sales. So, how exactly do you do this? Well, first off your web page has to be easy to navigate. Once a customer finds your site through a search engine or banner ad, they need to easily be able to find exactly what they were looking for. Something that could really help navigation is a search box.
Also, make your site interactive. If a customer has something to do on your site, they will stay there. One great option is to have a live chat feature. Not only is this function interactive, but it will help the customer get any questions answered immediately and, hopefully, get them more interested in your product.
In this age of technology internet marketing and social media are vitally important, but also needs to be done effectively. All of the relevant marketing efforts would be insignificant if customers do not find your web site to be user-friendly.