Marketing Relevance Success Story: Highland Homes

Home builder in Florida uses search techniques to increase organic website traffic.

Highland Homes is customer centric home builder in Florida. Some of their master-planned communities include sought after features such as neighborhood common spaces, pools/spas, gated entrances, and more. All communities are purposefully and thoughtfully located near shopping and dining hubs, and are concentrated in the desirable Central, North Central, Southwest and Tampa Bay metro areas.

They approached Marketing Relevance with the need to optimize their current website; making it easier for potential home buyers in Florida to find them.

SEO Strategies and Techniques

We partnered with key staff members at Highland Homes to design a comprehensive Search Engine Optimization (SEO) program helping them increase organic website traffic. Key words and phrases were identified and filtered. Then we got to work performing on-page and off-page optimizations. We accomplished this by using a combination of search engine suggested best practices and other techniques that Marketing Relevance staff finds successful. These techniques broadened their online presence.  Now buyers can more easily find the Highland Homes communities by location, home style, or other types of search phrases when looking for a new home.

A second helpful tool for their SEO optimization was our proprietary back end platform, rADMIN (current version, Radmin3). This Content Management System (CMS) is extremely flexible and very user friendly.  It enabled us to crate pages that addressed their previous lack of focus on important keywords. In other words, their search terms were under represented in their content so we easily adjusted and changed direction. An added bonus in that was the positive effect it had on paid search as well as their SEO results.

What Highland Homes ultimately found was that their on-page visits from the search engines were solidly increasing.  However, more importantly, they were engaging users so much that their contact forms were being submitted in record numbers. In only three short years they saw their organic traffic increase an astounding 51% with lead engagement (contact forms) skyrocketing 164%.

Do you want to increase your organic website traffic? If so, we can help you just like we helped Highland Homes. Call us today at 847-259-7312 or visit our website.