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Marketing RELEVANCE Managing Partners to Present at IBS 2015

IBS 2015Big money, come on BIG money. If you are going to be in Vegas for the International Builders’ Show (IBS) in January, we hope you win big — whether it is at the blackjack table (one of Mitch’s favorite games) or at the IBS education sessions with ideas you can implement immediately. mRELEVANCE managing partners Mitch Levinson and Carol Morgan will present four sessions during IBS, and they look forward to seeing you there!

“Digital Marketing Delivers: How to Create Engagement & Build Competitive Advantage” is a three-hour master session that takes place on Tuesday, January 20 from 12:30 to 3:30 p.m. The presentation is targeted to intermediate level sales and marketing professionals. Mitch Levinson will moderate the discussion that will feature Kelly Fink of The Providence Group of Georgia, Corrine Bachman of French Brothers, Inc. and Janette Hawkins of Keystone Custom Homes. Attendees will learn how the various elements of digital marketing attract customers; how to use social media to successfully engage customers, extend brand and cultivate relationships; and get ideas and instructions for implementation, including data analysis, tracking traffic, lead generation and more.

“Do You Track Your Marketing or Are You Afraid of What You’ll See?” is a one-hour Building Knowledge Session that Mitch will present with Amy Cooper of Highland Homes and Jeremy Wright of Wright Homes, Inc. This seminar will be presented Wednesday, January 21 at 3 p.m., and attendees will learn how to track customer behavior in online marketing, the best ways to set up and evaluate goals, how to assess tracking reports and what tools to use to improve conversion.

“The State of Social Media 2015: Getting the Picture,” is a Tech Hub session on Thursday, January 22 at 10 a.m. Carol Morgan will deliver this presentation with Chad Davis, Senior Director, Online Services and Digital Media for the National Association of Home Builders. “The State of Social Media” has offered attendees a broad look at the latest developments for the past few years, but this year’s session goes deeper: discussing the increasing importance of images in social media, positioning your company to take advantage of social media, best practices and the legal ramifications and pitfalls of digital image use today.

Don’t miss out on Sweets and a Seat at the Professional Women in Building (PWB) Headquarters in room N237 on Tuesday, January 20 from 12:30 to 1:15 p.m. Morgan joins other digital marketing divas discussing their journeys to tech-savviness. This Technology Roundtable Discussion describes how marketers must adapt to maximize their online presence, how to cultivate their social media presence and much more.

Visit for complete session descriptions and registration details.

And contact the team at mRELEVANCE if you would like to schedule a meeting with one of us during the show. In addition to Mitch and Carol, team members Laura Craft and David Stiles will be in attendance, and would be happy to meet with you.