Gerstad Builders is a family owned and operated home builder creating desirable communities in both Illinois and Wisconsin. The company began partnering with Marketing Relevance to refresh their existing website. The partnership grew to include additional services including the creation of engaging Showcase Videos, highlighting their model homes. This post is about the SEO program we manage for them.
Gerstad came to us asking for help increasing their online visibility. First we identified key words and phrases that we know their audience uses to search for them. We then used these terms to optimize both on page and off page efforts and it’s paid off. They’ve seen a 15% average increase in organic traffic year over year for the past three years.
Coinciding with the traffic increases, lead form submission on their site has also seen tremendous growth increasing over 131% throughout this same time period. This explosive growth on average, per year, demonstrates that a well-developed and executed SEO plan has longevity when managed properly. It also has the ability to bring continuous traffic that converts into customers.
“We’ve been very happy with all the services that Marketing Relevance has provided. We continue with the monthly SEO service they provide because we know it works–they show us the proof. Our audience has grown and our goal conversions are consistently met or exceeded. “ ~ Roger Gerstad
Marketing Relevance is a full service marketing agency that produces measurable results. If you need help getting an SEO (search engine optimization) program started, or you think your current program could use a boost to help achieve goals like Gerstad Builders has, contact us. We will discuss your needs and begin building a plan for you. Call 847-259-7312 or visit our website.