J. Wright Building Company commissioned Marketing Relevance for not just a new website, but their first, fully functioning website.
After spending nine years as vice president of a homebuilder, Jeremy Wright knew it was time to put his deep expertise to work for himself and the custom home buyers in the Birmingham, AL area.
While Jeremy is an expert at creating custom homes as unique as his clientele, the company’s initial website was merely a single landing page that housed a contact form. He knew they needed professional help to design and develop a fully functioning website that highlighted their exclusive approach to designing and building a home. That’s when Marketing Relevance stepped up.
The Marketing Relevance team worked with Jeremy and his team to design a site that celebrated their upscale brand. Once the design iterations were approved, the development team went to work.
The site is managed by Marketing Relevance’s proprietary CMS, Radmin. This easy to navigate back end provides the J. Wright team with real-time access to maintain their web content and data, including text, photos and videos. The now extremely detailed site, compared to what they previously had, becomes very simple to edit.
The site now also leverages visual elements that help J. Wright stand out among their competition. Features such as sliders, videos, photo galleries, a live social feed, and a living blog all help build their online presence and increase their SEO.
Cool, neutral colors and an effective use of white space, give the site a clean, upscale and extremely professional appearance. The placement of their logo, emphasizing their participation in the Southern Living Custom Builder program, enhances their brand the minute a potential buyer lands on their page.
In the few short weeks that the J. Wright Building Company site has been live, they have seen a dramatic increase in visitors compared to their former site. More than 600 new visitors have explored their site with over 20 contact forms completed. This is a great increase in leads for such a prominent and respected home builder in such a short time.
We are proud to work with Jeremy and the J. Wright team and are confident that interest in their custom homes will continue to rise as they now have the online presence they were looking for.