Marketing Relevance was contracted to perform a website front end redesign for Chicago area DJ service provider, Personalities, Inc. Owner, Lou Loiben, wanted to make sure that he was reaching and connecting with the various audiences that need his entertainment services.
The Nuts and Bolts of the New Site
Marketing Relevance not only re-designed and updated the site, but upgraded the WordPress back-end with a responsive format. This assures Lou that his site is accessible to anyone searching on a desktop or mobile device; something he was lacking previously.
We met at various times throughout the discovery process to gather information regarding his needs and wishes for the site upgrade. Since Lou is local, he came in to our office. He and Ricky, our Design Director, were able to discuss the new format and feel of the site in person. This direct interaction helped to speed up the process. They reviewed all of Lou’s event photography and chose those that best conveyed the Personalities story – that this company can and will create the event of their clients’ dreams.
Once the re-design was complete, all components were developed and incorporated in the back end. The site was also optimized for search accessibility. We then launched, to Lou’s delight.
Proof That the New Site Works
In the few short months since the new site has been live, Lou has seen a dramatic increase in leads and is very happy with the results.
“I really enjoyed working with Ricky and the Marketing Relevance team on our new website. They were very responsive to my questions and wishes, but realistic when it came to making sure that everything works perfectly for a great user experience. We have various generations looking at our site and it’s great to know that we are able to reach them all effectively now.” — Lou Loiben, Owner of Personalities, Inc.
If you think that your website needs a make-over, contact Marketing Relevance. We’ll partner with you to discover the potential in your site and make it work harder and smarter for you. Call 847-259-7312 or visit our website to find out more about our website development capabilities and projects.