Media Seeks Out Traton Homes Following Effective Public Relations

Cherokee County new homesRecent reports from Metrostudy show that the housing market in Cherokee County, Ga. is booming with new home starts up 100 percent in the second quarter of 2013 from 2012, with 327 new home starts. This increase in new home construction has been a direct response to the increase in buyer demand found throughout the county. Metro Atlanta home builder, Traton Homes, has benefited from the increase in buyer demand, and recently announced that just 10 homes remain in their popular Woodstock community, The Estates of Fernwood Creek.

On Sunday, August 11, 2013, the Cherokee Tribune ran an article about the recent Metrostudy report that highlighted Traton Homes and their success at The Estates of Fernwood Creek. The Cherokee Tribune sought out information from Traton Homes following Josh Hilscher’s (vice president of Traton Homes) appearance on a news story aired by WSB-TV on Thursday, August 8, 2013, as well as a news release distributed about final opportunities at The Estates of Fernwood Creek in late July.

Due to their public relations efforts, Traton Homes is consistently top of mind for a variety of media outlets. Are you receiving the media coverage you desire? Do reporters seek out your company? If not, then now is the time to add public relations to your marketing plan.

At mRELEVANCE, we can design a comprehensive public relations plan for your company that proactively distributes information about your brand and keeps you top-of-mind, not only for reporters, but consumers as well. For more information on how you can begin an effective public relations campaign, call 770-383-3360.