Simply put, mobile marketing targets an audience through mobile devices like smartphones and tablets using multiple channels like messaging, websites and apps.
Marketing professionals have identified mobile marketing as the next big thing to expand brand awareness and get more conversions. You no doubt recognize that we live in a “gotta have it/know it/see it/get it now” age. The majority of U.S. consumers own smartphones and use them regularly to shop and find information quickly.
This seminar will teach attendees how to integrate the right technologies into their marketing strategy and decide which tactics make sense for each business. Participants will gain a better understanding of the importance of mobile technology in sales and the must-have features of a mobile site and how to optimize existing assets for mobile users. Attendees will also learn how to:
- Incorporate mobile technology into their marketing plans
- Set up mobile-friendly initiatives
- Increase qualified traffic and
- Achieve higher conversion rates.
This seminar is designed to be a 60 or 90-minute session. Contact mRELEVANCE to request more information.