Mobile Optimization-What is it and Why is it Important?

If you’re researching to build a new website you’ve probably heard the term ‘mobile optimization’. But do you fully understand what it means and how it’s used? We’re going to cut through all the clutter and break mobile optimization down for you so that you come away with a clear understanding of what it is, how it’s used and why it is so very important.

Here at Marketing Relevance, our theory is and always has been “develop for mobile first”. This means that when we design and develop your website we do it from a mobile perspective. Why?

  • Internet usage on mobile devices has overtaken desktops
  • Google says that more internet searches are happening on mobile devices than ever before
  • 80% of internet users own smartphones

So we can see that mobile internet use is huge, but how exactly do you go about addressing your website to make it mobile friendly?

Defining Mobile Optimization

Mobile Optimization is the process that makes your website user friendly to those who are looking at it on a mobile device (and as we can see above, that’s mostly everyone!). It addresses your site design, structure and page speed to make sure that it responds appropriately to any mobile device. With the massive amount of people using mobile devices to search the internet you absolutely want to be sure that you don’t turn anyone away.

What You See

There are many tactics that go in to mobile optimization that you don’t see, that produce what you do see. Measures are taken in the design and development phase to make sure that your website performs at its best on any device. Elements that can enhance mobile sites are:

  • Page Speed
  • Graphics and Images
  • Design specifically for mobile use – i.e.-large touch screen buttons
  • Titles and meta descriptions…and more

The Importance of Mobile Optimization

One thing we know for sure is that mobile device use is clearly dominant and will continue to rise. In turn, that means that internet use, on mobile devices, go hand-in-hand. The use of a mobile optimized website helps increase visibility which in turns increases leads and sales. So it’s important to find a partner that designs and develops websites with a mobile first mentality.

Marketing Relevance is a full service marketing agency servicing all industries. We have extensive experience with proven results building websites for our clients that are driven by the desire for them to achieve success on all mobile devices. Contact us and we can sit down with you to discuss your website development needs. Call 847-259-7312 or visit our website.