mRELEVANCE recently brought Northern Colorado design-build firm Associates in Building and Design, Ltd. into the 21st century online with a new website! The site features design and functionality that is attractive to today’s internet-savvy consumers, which has led to consistent increases in traffic and inquiries about the firm’s services.
“With our new website, we went from almost no conversions to a 1.7 percent conversion rate,” said Heather Schreiner, marketing and sales coordinator with ABD. “In the first month, we received 16 leads! For a design-build firm of our size, this is a huge improvement, and we’re excited for even bigger numbers that will come in the future.”
ABD-LTD.com loads considerably faster than the old website, which drastically improves the user experience while also helping the site rank more favorably in Google searches. The site is also completely responsive and can be easily viewed across a variety of devices, including mobile and tablet. The responsive design also helps the site to be more search engine-friendly as Google continues to put a stronger emphasis on mobile design.
The revamped website also features a complete design overhaul, giving it a fresh, modern look. A blog was added, which is an integral part to any company’s marketing strategy.
“We are very happy with the new site’s design and ease of use,” continued Heather Schreiner. “It’s considerably more modern and fresh, and we think it better depicts who ABD is and what we do. I think it’s much easier for customers to get a feel for our brand and services, which is so important in our industry.”
mRELEVANCE built the ABD’s website on its proprietary rADMIN backend system, which allows the ABD team to fully manage their content quickly and efficiently. ABD now has full control over image galleries, page content and even the personnel on the team page, which allows them to continually provide the most up-to-date information to their clients.
Finally, drastic improvements were made in terms of tracking and providing calls to action. Improved placement of forms makes it easier for potential clients to ask for information or became a sales lead for the ABD team. In addition, by integrating Google Analytics it will be significantly easier for both the mREL and ABD teams to track form submissions, direction clicks, mobile phone calls and more.
If you’re ready to bring your website into the 21st century, contact mRELEVANCE today at 847-529-7312 or visit www.MarketingRELEVANCE.com.