mRELEVANCE launched a Social Media campaign for Highland Homes, a privately owned Central Florida home builder, last November. Just three months into the campaign we are already seeing great results for the social media optimization of the web site!
A 20% increase in keywords
A 25% increase in referring URLs
Best of all Highland Homes wrote 56 contracts in December, 69 in January and 64 in February (they typically write 35 contracts a month).
Kathie McDaniel, Broker, MCSP, MIRM, Director of Advertising and Marketing with Highland Homes says, “Typically our traffic drops during the winter months with holidays, shopping and time off. We are pleased to say our Web site traffic has been stable and our on-site traffic has actually increased. The only changes we made were implementing a social media marketing program, while at the same time cutting our print advertising budget by 50-percent.”
To learn how mRELEVANCE can help you take your social media marketing and Internet marketing campaigns to the next level, contact us!