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mRELEVANCE Develops Listings Tab on Gerstad Builders Facebook Page

mRELEVANCE, LLC announces the launch of the new Listings tab on the Gerstad Builders Facebook page, The

FacebookListings tab is organized by community, and provides prospective buyers with an additional option to search for new homes.

“Many homebuyers are choosing to begin their new home search on Facebook because they are already there,” said Roger Gerstad, president of Gerstad Builders. “The website is a comfortable platform for the new generation of technological savvy buyers, and we’re happy to be able to accommodate their needs.”

The new Listings tab on the Gerstad Builders Facebook page is organized by community and includes information on where each neighborhood is located, the price range and square footage of the homes, as well as contact information.

Users may select the “click here to learn more” button for additional information about each community including Bailey Estates in Williams Bay, Wis., Liberty Trails in McHenry, Ill., The Trails of Dawson Creek in Poplar Grove, Ill. and The Trails of Pheasant Ridge in Richmond, Ill. Once an area of interest is selected, users will then be brought to the community page on the builder’s website where they can explore each community’s available floor plans.

“More and more, shoppers are using Facebook as a way to interact with companies and conduct research before making a purchase decision in person,” said mRELEVANCE managing partner, Mitch Levinson. “The Listings tab meets the needs of these buyers.”

Gerstad Builders is one of the largest homebuilders in McHenry County and was voted the No. 1 builder in McHenry County in 2003, 2004 & 2009. In 2008 the company received from Professional Builder Magazine the AVID Diamond & AVID Cup Awards for Best Customer Experience in the United States and North America. Gerstad Builders is currently building houses in Richmond, McHenry, Poplar Grove, Ill. and Williams Bay, Wis.