mRELEVANCE, LLC recently launched an interactive campaign for Traton Homes that encourages participation on the Atlanta homebuilder’s Facebook page. Participants guess where the homebuilder will open its next community by clicking on flowers that represent cities on a treasure map. Additionally, houses on the map mark the spots where the builder’s six most recent communities have opened and give more information on them. The fun spring-themed contest is powered by a Facebook landing page and includes lead capture.
“This interactive campaign is a prime example of how comprehensive marketing is done today. It encompasses several different online components including social media, email marketing, the company blog and the company website,” said Carol Morgan, managing partner of mRELEVANCE. She continued, “It is important to engage today’s consumers in a fun and entertaining way. The goal of the campaign is to increase interaction, while at the same time increasing brand recognition for the homebuilder. This fun campaign is sure to create memory points and that is what marketing relevance is all about!”
To participate, individuals can visit the Traton Homes Facebook page at www.facebook.com/TratonHomes and click on the “Where will we spring up next?” tab. On this page, individuals will see an interactive graphic where they can click on a flower to guess a specific location. To submit a guess, they simply complete a short contact form. Participants who guess the correct location will be entered into a drawing to win a $200 gift card from Home Depot. The winner, name and location of the community will be announced on May 31, 2013*.
“2013 has been an exciting year for Traton Homes and this social media campaign is a great way for individuals to join in on the excitement. Not only will interested home buyers find out where we will be building soon, but participants will have the opportunity to learn more about our recently announced communities and the prime locations that Traton Homes builds in,” said Kimberly Garwood, Director of Marketing at Traton Homes.
For more information on comprehensive marketing campaigns, contact mRELEVANCE at 770-383-3360 or visit www.MarketingRELEVANCE.com.