mRELEVANCE, LLC announces the launch of the new Keystone Custom Homes Realtor blog, www.KCHRealtors.com. The Keystone Rewards Realtors blog will help the Pennsylvania home builder better connect with and reward hardworking co-op Realtors who sell their homes.
“Co-op Realtors are the backbone of this company. Without them, we could not provide outstanding customer service to our home buyers,” stated Janette Hawkins, Vice President of Marketing and Internet Technology with Keystone Custom Homes.
The blog will feature information on Keystone Custom Homes’ latest incentives, community news, Realtor-only bonuses such as the Ambassador program, exclusive contests and special invitations to Realtor and community events. Aside from company news, Realtors will also have access to general information on the local real estate market.
In addition to the blog, which Realtors are encouraged to subscribe to, the new website also features a Realtor of the Month section, a registration form for Realtors to provide more information about themselves and their buyers, links to all of Keystone Custom Homes’ social media profiles, general information on their ambassador program and a special Realtor events section. The Pennsylvania builder has also created a custom Facebook tab for Realtors to easily access the blog.
Carol Morgan, managing partner with mRELEVANCE says, “It is great to see home builders connecting with one of their most important audiences. Many builders have not refocused on Realtors since the downturn. It is nice to see Keystone Custom Homes focus on them as a key ingredient of its success.”
Keystone Custom Homes, a Pennsylvania and Maryland home builder celebrating its 21st anniversary, has been Central Pennsylvania’s leading builder for the past seven years and is a three-time winner of “America’s Best Builder Award.” With 44 communities offering both single-family homes and townhomes in a variety of floor plans and options, it’s no wonder more homebuyers are choosing to improve their life with a new home from Keystone.
If you’re interested in developing a specialized blog for a segment of your business’ customers, give Marketing RELEVANCE a call at 847-259-7312.