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mRELEVANCE Launches Tax Promotion for Essex Homes

Essex Homes Tax PromotionLooking to sell more homes? Make sure to get your buyer’s attention. mRELEVANCE, LLC recently helped Essex Homes in Columbia, South Carolina capture the attention of new home buyers with a creative tax promotion. “Twice as Nice” was developed to promote new home sales and increase leads; this clever promotion offers home buyers a discount on a new home that doubles their tax refund. This is a great incentive for buyers looking to get into a new home this spring. They can double their refund (up to $5,000) when they purchase a new Essex home in the Columbia market by April 30, 2015.*

“Getting buyers to connect with a builder online is a crucial first step to get them to visit a community and eventually purchase a new home,” said mRELEVANCE Managing Partner Carol Morgan. “This campaign is designed to drive traffic to Essex Homes both online and to the communities. Everyone hates filing their taxes, but Essex has made it pretty sweet to file them and double your refund!”

Essex Homes currently builds in more than 25 communities throughout the greater Columbia area. With a wide variety of floor plans and price points, home buyers can choose to live in Columbia’s beautiful lake country or closer to the hustle and bustle of downtown Columbia. Once buyers have selected the community and home of their choice, they must provide Essex Homes with a copy of their 2014 tax return and sign a contract on a home by April 30, 2015. Essex Homes will then double their tax refund up to $5,000.

To learn more about Essex Homes’ tax incentive, visit the builder’s Facebook page and click on the “Tax Promo” tab. For more information on Essex Homes, visit

To learn more about the innovative and strategic promotions that mRELEVANCE can create for your business, contact mRELEVANCE at 770-383-3360 or visit

*Double your tax refund up to $5,000 by providing a copy of your tax return at time of contract. Total incentive cannot exceed $5,000 and cannot be used in combination with other offers, incentives or discounts. Certain conditions and restrictions apply. Offer valid only on new homes in the Columbia, SC market. Purchase agreements must be written by 4/30/15. Prices, rates and terms subject to change without notice. See your Community Sales Manager for details.