mRELEVANCE recently partnered with Keystone Custom Homes to create a Dream Vacation promotion for Realtors. The goal of this program is to cultivate relationships with Realtors by providing them with a special perk beyond a standard commission for selling Keystone Custom Homes.
Janette Hawkins, Vice President of Marketing and Internet Technology for Keystone Custom Homes states, “We love working with Realtors and want to show our appreciation with additional incentives throughout the year. The Dream Vacation promotion is our newest way to do this.” She continues, “Because mRELEVANCE is our strategic partner for our KCH Realtor blog, expanding our partnership with them to include this promotion made perfect sense. They understand homebuilding and the special relationship that builder’s have with co-op agents. We love the colorful, fun graphics they developed for the promotion – the imagery has really attracted a lot of attention.”
Here is how the promotion works: Now through December 31, 2015 when a co-op Realtor sells a Keystone Custom home, they are entered for the chance to win an all-inclusive Dream Vacation for two to Costa Rica. Additionally, quarterly drawings provide opportunities to win Visa gift cards.
The more Keystone Custom Homes that Realtors sell, the more chances they have to win the grand prize. Sell one home, get one chance to win. But, sell two homes and get two additional chances! The odds of winning increase with each home sold. Realtors have the opportunity to be entered in the contest up to five times when they sell five homes
In order to keep the year-long promotion top-of-mind, mRELEVANCE organized a multi-tiered rollout of blog posts, emails, flyers, press releases and social media updates. Quarterly winners are highlighted on the KCH Realtor blog and through social media. mRELEVANCE promotes the contest via social media on a monthly basis by creating albums on Facebook and increasing awareness of the contest via Twitter and Pinterest. To enhance the promotion further, the Keystone Custom Homes team makes deliveries to local real estate offices of beach bags full of summer necessities and flyers on the promotion and their quick delivery homes.
To see the promotion, visit www.kchrealtors.com. For more information on how working with Marketing RELEVANCE can enhance your marketing efforts, call 770-383-3360.