mRELEVANCE Presents BIG Picture Marketing to KCMA

Marketing StrategymRELEVANCE managing partners present Big Picture Marketing for 2015: Building a Solid Foundation for Your Business at the Kitchen Cabinet Manufacturers Association’s (KCMA) Spring Annual Convention & Leadership Conference in Napa, California next week. (April 26-29).

The flagship event for KCMA members, this conference is heralded as a “must attend” event by those in the industry. We are thrilled to be invited to speak to cabinet manufacturers, designers, architects and others who attend the conference to stay up to date on the latest trends, production techniques and business practices. Not to mention, Mitch and I will enjoy a bit of time basking in the hot California sun.

Big Picture Marketing will explain how and why your website serves as the center of your strategy and how that informs each of your marketing tactics and activities. Get ideas for improving your marketing program with dozens of real-world examples of successful and innovative marketing tactics. This seminar will provide big picture marketing strategy guidance for marketing kitchen and bath products and services.

During the seminar you will:
– Find out which tactics are the most important in a successful marketing program.
– Learn how your marketing tactics relate to one another and all lead customers back to the foundation of your strategy.
– Discover the two key aspects of what makes an effective website: responsive design/mobile compatibility and goal conversion/tracking.

Driving qualified leads to your website is more important than ever, and ensuring that buyers have a positive experience on your site whether they visit it from a PC, tablet or smartphone is paramount. If you wonder how Google’s latest changes regarding mobile sites might impact your business, this seminar is for you. Topics covered include marketing strategy, websites and responsive design, the importance of a mobile website, how to develop content, does blogging fit into your marketing mix, content development, search engine optimization, social media and much more. This fast -paced 90 minute seminar will bring you up to speed with best practices for marketing today, and will include plenty of time for questions.

For more information on the KCMA convention, visit If you’d like to schedule an appointment to talk to us while we are in Napa, California, call me at 770-383-3360 x20 or complete our “contact us” form.