mRELEVANCE Smiles for HOPE with Keystone Custom Homes

Selfie contestWe are excited to announce the start of a unique social media campaign for Keystone Custom Homes that combines the popularity of selfies with non-profit advocacy.  Created to benefit HOPE International, Smile for HOPE invites participants to take selfies at the builder’s model homes or quick move-in showcase homes until Wednesday, Dec. 31, 2014. For each selfie posted on social media, Keystone will donate $5 to HOPE along with an additional $1 for every home toured.

“The campaign, designed to capitalize prospective home buyers’ house-hunting excitement on social media, goes a step further,” explained Carol Morgan, managing partner of mRELEVANCE. “Smile for HOPE allows them, simply by posting a photo, to pass along that joy and raise money for those in need. Additionally, the campaign is an innovative way to spread awareness of Keystone’s brand and available homes, all while increasing engagement on its social sites.”

To participate, follow these easy steps:

  1. Take a selfie at a Keystone model home or quick move-in showcase home. After the selfie, be sure to tour the home.
  2. Post the selfie to Keystone’s Facebook page, tweet in on Twitter or pin on Pinterest with #KCHSmileforHOPE by December 31.

HOPE International, founded in 1998 by Keystone Custom Homes’ President Jeff Rutt, provides small loans, saving services and business training to entrepreneurs in Latin America, Africa, Eastern Europe and Asia. As clients repay their loans, the same funds are issued to new borrowers, in total, reaching over 400,000 people and giving them opportunities to start or expand their businesses.

To find out more about Smile for HOPE and Keystone Custom Homes, visit

To learn more about mRELEVANCE’s social media services, call us at 770-383-3360.