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mRELEVANCE Updates Builder Website to Match Upscale Luxury of its Homes

website homepage screenshot Our clients that have a website already built on our proprietary rADMIN system have the confidence of knowing that their website is performing at today’s highest standards. However, that doesn’t mean that the frontend design is as up-to-date, as website designs tend to become outdated within two years’ time or less.

This was the case with client The Providence Group of Georgia, LLC. While its website still functioned properly and had all the necessary information home buyers needed, its design was in need of an upgrade. The Atlanta-based home builder wanted a website that matched the luxury of its homes, and the new does just that!

“We were excited to get to work with The Providence Group on another web development project,” said David Stiles, mRELEVANCE technical account manager. “The new site provides a considerably better user experience, and is able to deliver more information to visitors faster and in a more concise format.”

The new website is significantly more responsive, and provides a better user experience thanks to a variety of new and updated features. Buyers searching for a home have multiple options available to make their search easier. Search options include by location, community, home design, available homes or move-in ready homes. Once buyers have begun their search, they can sort the results based on home style, price point, square feet and the number of bedrooms and bathrooms, ensuring they can easily find the home that meets all of their needs.

Interactive Site Plan ScreenshotThe new website also offers real-time home site information through the incorporation of interactive site plans. These maps show available, under contract and sold homes, allowing buyers to quickly determine what’s available within the community. In addition, the site plans include video and photo hotspots that allow site visitors to get in-depth information and visuals of the community, amenities and homes.

Buyers just starting their search or those unable to visit a community in person will appreciate the plethora of beautiful photography and videos throughout the site illustrating home designs, communities, the Design Center and more. In addition, video and photo galleries can be found for every community, providing prospects with a visual representation of The Providence Group’s product, quality and craftsmanship.

Other features on the new website include access to The Providence Group’s Online Home Advisor, social media links, Design Center information, customer testimonials, home buying tools and a blog with up-to-date company and community news and events.

“mRELEVANCE did a great job of making sure the new website perfectly aligns our online presence with the look and feel of the communities and homes we develop,” said Kelly Fink, vice president of marketing and online sales for The Providence Group. “Plus, we’re excited about all of the new features we’re able to provide to our online customers, including more photography and videos, the interactive site plans and the ability to search for new homes and sort at a granular level.”

By redesigning the frontend of The Providence Group’s website and adding or updating a variety of features, mRELEVANCE was able to create a prestigious website that matches the reputation the builder has in the homebuilding market. For more information about The Providence Group or to view the new website, visit

For more information related to web development or design work, contact the Marketing RELEVANCE Chicago office by calling 847-259-7312.