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mRELEVANCE Wins Four Gold and Two Silver OBIEs

mRELEVANCE at OBIEs 2014mRELEVANCE, LLC won six OBIE awards at the Greater Atlanta Home Builders Association’s (GAHBA) 34th Annual OBIE Awards. The marketing, communication and interactive agency won four gold and two silver awards; completely sweeping two categories.

“We are proud that our work is creative, effective, and award-winning. It is an honor to be recognized once again by our industry peers,” said Carol Morgan, managing partner of mRELEVANCE. “We are proud of the work we did for The Providence Group on their interactive tool, of our email marketing and social media campaigns for Traton Homes and the Rialto Management Group, and of our own social media campaign. These wins are further indication of what a strong team we have and of what a quality top-to-bottom agency we’ve put together.”

mRELEVANCE won gold OBIEs for Best Email Marketing Message and Best Social Media Campaign-Builder/Developer for Traton Homes, Best Interactive Tool-Builder/Developer for The Providence Group, and Best Social Media Campaign-Associate for its own Pawfice Counterpart Campaign.

Traton Homes’ Pinterest Perfect Campaign won Gold OBIES for both Best Email Marketing Message and Best Social Media Campaign for a Builder/Developer. The marketing campaign encouraged contest entrants to build a Pinterest board utilizing the #PinterestPerfectModel hashtag and photos from Traton’s new Lafayette Square model home. The incredibly successful campaign resulted in increased traffic and involvement on Traton Homes’ website and in elevated interest in its Lafayette Square community, ultimately generating 170 new Pinterest followers (an 88 percent increase), and 290 Facebook likes (a 20 percent increase).

The Providence Group’s new interactive survey tool brought home top honors, winning gold for Best Interactive Tool for a Builder/Developer. This customizable survey was designed to collect information from prospective home buyers, current homeowners, and Realtors. The self-administered, user-friendly survey tool is displayed within the company’s website. The survey tool affords The Providence Group the opportunity to understand the needs of its buyers, with the goal of tailoring their design plans, features, and marketing materials to fit prospective home buyer needs. The survey results have been great to date with a 44 percent completion rate.

mRELEVANCE’s Pawfice Counterpart Campaign won a Gold OBIE after being voted the best social media campaign for an associate member of the GAHBA. The campaign spotlighted the animal counterparts of a different team member each day, including pictures and fun facts about the team member and pet. Designed to increase fan interaction and generate more followers, the campaign culminated in a poll to determine which team member and pet bore the closest resemblance. A resounding success, mRELEVANCE’s Pawfice Counterparts series resulted in spikes in likes, followers, and fan interaction.

Additionally, mRELEVANCE won two silver awards for Internet marketing, in Best Social Media Campaign-Builder/Developer and Best Email Marketing Message for the Rialto Management Group’s SouthEast Real Estate Investments’ On Target for Real Estate Interactive Campaign.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 34th anniversary in 2014. The awards began in 1980 and have grown throughout the years to feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in Atlanta’s residential building industry. To see more OBIE award winners, visit

About Marketing RELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit, Like us on Facebook at, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.