mRELEVANCE, LLC is the recent recipient of two gold 2014 Hermes Creative Awards in the landing page and newspaper placement categories for work performed for clients Keystone Custom Homes and Ashton Woods (Atlanta Division). The Hermes Creative Awards is considered one of the most prestigious awards programs in the marketing, public relations and communications industries.
“We are delighted by these wins,” says Carol Morgan, managing partner of mRELEVANCE. “Social media and public relations are absolutely essential to the success of companies in today’s world of constant connection. With consumers so inundated with information from so many forms of media, companies need expert help to ensure their brand and message get through all the ‘background noise.’ Winning these awards validates that our team’s expert capabilities do just that for our clients, increasing their reach to potential customers in creative, innovative and impactful ways.”
A Gold Hermes was awarded for a Facebook landing page created by mRELEVANCE to promote Pennsylvania home builder Keystone Custom Homes’ Giving HOPE campaign. Developed with the dual intent to raise awareness for HOPE International and increase Keystone’s Facebook following without using advertising or sponsored posts, the campaign was cross-promoted through eBlasts, website banners, blog posts and Facebook, Twitter and Pinterest posts. The landing page provided a way for visitors to like the Keystone page, as well as give a donation to HOPE International. For every new fan gained during the campaign, Keystone donated $1 to the organization, ultimately generating $338 for HOPE International and 338 new Facebook likes for Keystone Custom Homes.
A Gold Hermes was also given for the newspaper placement, “Hotel Chic Townhome,“ appearing in The Atlanta Journal-Constitution. This story came after a successful pitch of an Ashton Woods’ news release on the limited availability of homes at its Alderwood community in Sandy Springs, Georgia and the features and amenities within. The reporter, looking to run an article spotlighting a happy homeowner, was delighted to learn of Alderwood homeowner and famous Atlanta chef and restaurateur, Johnny Carino. The resulting article, available through the newspaper’s online and print forms, generated great press for Ashton Woods and its Alderwood community.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The awards are administered by the Association of Marketing and Communications Professionals (AMCP), an international organization comprised of marketing, communication, advertising, public relations, digital, media production and freelance professionals.
Now in its third decade, the Hermes Creative Awards have grown in prestige and size to become one of the largest programs of its kinds in the world.