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Marketing Services Interest

NAHB Designation Classes Are Now in Session

Marketing RELEVANCE President Mitch Levinson is certified to teach a number of NAHB designation classes including: IRM, CSP and Builder/Broker Relationships. Let us know if we can schedule one today at your HBA. We can also build an event to meet your particular needs by combining any courses with any of our strategic marketing educational sessions. Request more information here.

Principles of Residential Marketing: Research & Analysis (Classroom)

The classroom component is Part 2 of this class and seeks to apply practical, hands on training of the concepts covered in the online class. Upon completion of this class, you will be able to create a budget and address financial and development decisions, use research to substantiate your project, analyze your product as it compares in value and process to competitors and establish best practices of evaluation.

Principles of Residential Marketing: Strategy & Implementation (Classroom)

In this class, you’ll practice the lessons learned in the first component of the class. When you complete the class, you’ll be able to create accurate sales and marketing budgets, plan your strategy based on knowledge of your target and develop an understanding of growing traffic on any budget. This class will discuss how to establish an efficient sales environment, identify qualities in a good sales force and uncover what support staff makes sense for your business. Hiring and compensation for staff will be covered.

Certified Sales Professional (CSP)

Specialists in new homes sales will master the craft of successful selling in this class. You will gain a broad understanding of the home building business, discuss consumer psychology and learn the advanced techniques used by real estate veterans for greeting, closing, overcoming buyer objections and more.

Increased Profits Through Effective Builder Broker Cooperation

Relationships between a Builder and aRealtor® can be prickly, but it doesn’t have to stay that way. Leverage these relationships to mutual advantage. In this course, we’ll compare and contrast the professional responsibilities of each side to find common ground and understanding.