You have probably been seeing pop-ups, tweets, and memes all across the Internet today talking about Net Neutrality, and there is a great reason for it. The rules that protect the open Internet as we know it today, are in jeopardy of being torn apart.
Corporate giants Comcast, Verizon, and AT&T are trying to end Net Neutrality for their benefit, and our detriment. They want to wield control over the Internet, potentially allowing these internet service providers the ability to charge extra fees, control what you see online, and create “fast” and “slow” lanes. In other words, pay more for faster service for browsing or throttle website from companies they do not support. Today, July 12th, is the day that we collectively take the first steps to stopping them in their move for control.
What is Net Neutrality?
Net Neutrality is the rule set that ensures that companies like Comcast, Verizon, Time Warner, and the like cannot see or control what we do online. In 2015, 3.7 million commenters won Net Neutrality rules from the FCC prohibiting Internet Providers from blocking, throttling, and paid prioritization (“fast lanes” for sites that pay, and “slow lanes” for sites that don’t.).
We are in favor of giving power to the people who use the Internet, not the ISPs. We here at Marketing Relevance agree with Twitter, Google, Reddit, Netflix, and thousands of other websites that the Internet should remain a free and open place, made for innovation, equality, competition, free expression, and opportunity. We also believe that the speed at which you browse, or the speed at which our clients websites are served to consumers, should be the same across the board…and not based on added fees or costs to the ISPs.
If you would like to add your voice to ours, and to the thousands of others, click the link below to learn how you can help!
For more information about the Net Neutrality topic, please visit the articles below: