If you tweet, listen up! Twitter has added analytics for users. Proving return on investment with time spent on social media sites is a hot topic, and lots of sites have added analytics to show users how they are performing. With a variety of social media platforms pulling you in different directions and demanding your attention, it can be hard to know where you should spend the bulk of your time and if the time you spend is paying off.
New Twitter timeline analytics provide you with a plethora of information regarding your account. You can see a timeline glimpse of your mentions, follows and unfollows over the past 60 days. Below your timeline, you can scan a chart of all of your recent tweets to see how many favorites, retweets and replies specific tweets received. This information is easily sorted to show you your “best” or “good” tweets with highlighted statistics on which tweets or actions fall within your top 15 percent for the past month.
Switch to your followers view within the analytics to see the growth of your followers since your account creation. This data will also show you a breakdown of your followers’ interests; location by country, state and city; gender and who else they are following.
To get to your analytics page, log into Twitter and click settings on the drop-down menu. Then, click on Twitter ads where you’ll be asked to sign in again. Along the black bar at the top, click on the analytics section to access all the analytics data. To make it easy, favorite this URL and go directly to the login page: https://analytics.twitter.com/accounts/1edxhg/timeline_activity.
With new Twitter analytics, businesses will now able to understand what content their followers are most interested in, and what time and days they are engaging the most people. This means your social media marketing will become even more relevant.
If you want to develop a relevant marketing strategy that will engage your customers, give Marketing RELEVANCE a call at 770-383-3360.