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New Chicagoland Sales and Marketing Council Forming

The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s. The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry.

This new organization will build on the roots of past Sales and Marketing Councils from around the area, along with others around the country. Supporting the three local home builder associations and working together to provide both value and opportunity to the SMC members is the key to success in today’s environment.

At the inaugural event held on June 9, 2017, the council hosted approximately 20 people who were learning and discussing relevant topics for the industry. They spent the first hour discussing new technologies and digital signage, and a second hour overcoming the challenges of marketing and selling to Millennials. In a room full of members of three local home builder associations, builders and vendors to the industry, this event was a huge success!

The founding member, Mitch Levinson, has recently filed for chapter status for this emerging group and it’s his hope that the group will become a resource for sales and marketing professionals around the Chicagoland area.

“This group and the topics we will cover will hopefully have a positive impact on the industry, and prove to be an effective networking and learning environment. The SMC of the Chicagoland Area will meet on the second Tuesday every month, from 3:00-5:00pm, and will discuss relevant topics each month.” says Levinson “The November 14, 2017 meeting will cover topics “social media and how to Maximize Exposure when you win an award”.

For more information about joining the Sales and Marketing Council of the Chicagoland Area, contact Mitch at 847-259-7312 or If you would like to join the council, please click here (link will be added) to be taken to the enrollment form. Once completed, you can mail the form and the council dues ($100 annually) to Mitch Levinson, Marketing RELEVANCE, 4204 N. Arlington Heights Rd., Suite A, Arlington Heights, IL 60004