The key to good content has always been making sure what you create is organic. Your business needs to make sure that you’re sending out unique messages that will captivate potential consumers. Part of being organic also means making sure that your message is appropriate for the medium it will be distributed on. For example, you wouldn’t put a QR code on your company’s highway billboard, would you?
In days past, media required shorter messages focused on who, what, where, when and why. However, with the expansion of videos, social media, blogs and more, businesses are finding that consumers have more time to spend reading their messages. However, just because they have more time, that doesn’t mean they are always doing so. Attention is the new currency.
So, how can your business be more organic?
- Never abuse privacy or permissions
- Target your message
- Draw business, don’t drive it
- Be authentic
In the end, it’s not about the number of followers you have; it’s about what you have to say and who is going to share your organic message. And of course, to make sure these engaged fans stay that way, always promote the “thank you economy” of letting them know how much you appreciate their support.
If you’re looking to create fresh content that will engage consumers and drive sales, contact Marketing RELEVANCE.