Predicting the Future: The Continued Importance of Social Media

social mediaWhen asked to predict the future, most of us don’t even know where to start. Considering that many of us can’t even remember what we’re supposed to do a week from now, let alone 10 years from now. However, results from a recent report by the MediaSchool Group give us an insight into what marketers predict their industry will be like in 2023.

Here is  a look at some of the most interesting predictions:

  • 90 percent believe specialized agencies will no longer exist, and that full-service agencies offering advertising, direct, social, digital and PR will be the norm.
  • 81 percent believe content marketing would be an essential part of their job.
  • 68 percent disagreed or strongly disagreed that TV advertising would be “irrelevant” in 10 years time.
  • 70 percent believe advertising’s main purpose will be to entertain, not to sell.

Not all of the findings were just predicting the future, though. In fact, here’s a look at a few numbers that are relevant in today’s society:

  • 90 percent think that social media is a channel that all marketers should use, and that it is not a “stand-alone” discipline.
  • 77 percent think Facebook is the most important social media tool for reaching 20-25 year olds today.
  • 60 percent view Twitter as an advertising medium.
  • 70 percent think that the generation of employees 10 years from now will be the true “digital natives.”

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