The job market is competitive no matter what the field. What most people don’t understand is that it’s not just competitive for the person looking for a job; it’s also very competitive for those trying to hire said job seekers. Attraction and retention are huge issues right now for employers. As such, wise employers are providing more resources for the training and development of their most valuable assets.
You wouldn’t think it, but integrating a professional development program (employee training, continuing education, etc) should be part of your strategic marketing plan. Although this process typically falls under the human resources umbrella, employee retention directly affects the bottom line…in essence P&L, aka marketing!
Forty percent of employees who don’t receive the necessary job training will leave their positions within the first year.
What this really says: invest in on-boarding early.
The cost of losing an employee in the first year can reach nearly 3x their salary.
The external continuing education and internal training opportunities you provide your employees matters…probably more than you think.
A survey spanning three generations (Baby Boomers, Gen X and Millennials) found that 70% of the respondents
indicated that job-related training and development opportunities influenced their decision to stay at their job.
Eighty-seven percent of the Millennials in this survey also stated that access to professional development or career growth opportunities
were very important to them in deciding whether to stay or seek other employment.
Employee engagement is also a hot button, today. Employee engagement is defined as a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being. One would think that if you are at work, you’re engaged, however…
Only 32.6% of American workers are engaged (Gallup)
What’s even more disconcerting?
Only 37% of employees indicated they were “very satisfied” and 51% “somewhat satisfied” with their jobs.
Looking at these statistics, it would seem that employers need to put forth more efforts to engage their employees thereby increasing job satisfaction. Employees want to be good at what they do; they want to succeed in their position. The problem is usually that they aren’t given the tools or opportunities to do so. Learning, development and training are all great ways to help employees reach their full potential.
It’s also important to note, however, that some of the responsibility with regards to job training and continuing education is on the employee’s shoulders. Sometimes professional organizations require further training and certification. It’s then a matter of personal responsibility of professionals to keep their knowledge and skills current so they can deliver the highest quality of services to both internal and external customers.
Continuing professional development ensures that your capabilities keep pace with the current standards of others in the same field. It helps you make meaningful contributions to your team and organization. You become more effective in the workplace and more valuable to your employer.
A growing trend to accomplish both professional development as it pertains to a specific organization and a method for outside continuing education, is the use of webinars.
In one report it’s noted that 32% of training hours were delivered with blended learning techniques,
while 26% were delivered online or via web-based technologies (source)
This interactive method for learning is more economical in both time and money than conventional training/education. It has become more and more popular as internet technology has improved and web access has become available to mostly everyone.
As we mentioned earlier, continuing education is a must for some professionals to keep current with their industry and credentials. This is also an area that Marketing Relevance can provide expert assistance in.
As an established leader and sought after source for education in the marketing industry, we have designed a slate of courses to help take your sales, marketing and website design efforts to the next level. The Marketing Relevance team does the heavy lifting by keeping our knowledge current and teaching you what you need to know to build and grow your business. Our courses come to you and are built around the needs of your individual market. We become a partner; helping you manage marketing in this lightning fast internet age. From a bird’s eye view of what’s new in business marketing, to learning how to interpret analytics, to auditing a firm’s social media foundation, we can teach you what you need to know to keep your business in front of your target audience and convert them into customers.