Admit it, you’ve thought it dozens of times. . . . Why is that builder always written about and you are not?
You should have been featured in that story, not your competition! Chances are that the home builder or new home community featured has engaged in pro-active public relations. Trust us – size does NOT matter. It’s not about how big you are, it’s about getting your name in front of relevant reporters so they realize you are a resource for them.
Learn the basics of public relations:
• How to write a standard press release
• Etiquette for communicating with reporters
• Developing a proactive public relations plan
Bring your laptop and information on an upcoming event, new community or grand opening with you. This hands-on session with Carol Flammer, MIRM, Mitch Levinson, MIRM and the RELEVANCE team will include the basics of writing a press release and etiquette for communicating with reporters.
This course is scheduled at the Greater Atlanta HBA on May 5, 2009. (Happy Cinco de Mayo!)
Schedule Public Relations for Home Builders, a half-day hands on workshop for your home building company, HBA or SMC by contacting marketing RELEVANCE.
Real estate public relations expert Carol and her team specializes in public relations for new home communities representing many builders and developers throughout the southeast.