When former elite British Royal Commando Terry Vaughan decided to hold a rally in Atlanta, Ga to teach women situational awareness, he called upon the team at mRELEVANCE to help him publicize the event. With only four weeks until the rally, the mRELEVANCE team quickly got to work on a public relations plan of attack that included calendar listings, press releases, media advisories, TV and Radio.
The results were fantastic! Coverage in Atlanta-area newspapers such as the Northside Neighbor, as well as TV spots on BOTH Atlanta morning shows, Fox 5’s Good Day Atlanta and CBS Atlanta’s Better Mornings.
During our promotion of the event, Terry met with numerous Radio station producers and introduced them to the concept of living in the yellow, as well as gave them T-shirts from event sponsor Dang Chicks and tickets to give away on-air. As a former Commando and BBC television presenter, Vaughan employs his military experience with an energetic presentation style that creates an unforgettable and empowering event for women.
Now as Terry hosts rallies across the United States, he will have a solid foundation to build upon in terms of publicity. It is a proven fact, that reporters/producers etc. first turn to the internet when hearing about an upcoming event. If there is no information on the person associated with the event, they will typically move on. Now that Terry has established an on-line presence, including powerful TV coverage, he is much more likely to get further publicity for his upcoming rallies.
If your company needs help with its public relations strategy, traditional public relations or online public relations contact mRELEVANCE on the web or call 770-383-3360.