mRELEVANCE, LLC is pleased to announce the launch of the Rockledge Web site, www.RockledgeAtl.com. This highly optimized site is part of the overall social media marketing strategy created for the Marietta apartment community by the mRELEVANCE team.
Rockledge is a luxury, gated apartment community located in Marietta with direct access to the Chattahoochee River. This beautiful community boasts an amazing location where outdoor enthusiasts can enjoy rafting, kayaking, biking and hiking. The community is just moments from the Perimeter, making it convenient for those working in Marietta or along the Perimeter.
Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC comments, “It was important to illustrate all of the unique propositions that are offered at Rockledge. Thanks to the strong branding and beautiful design provided by Next Step and the creativity of the interactive program built by Computer Presentation Systems, We were able to create an interactive Web site that effectively brings the community to life.”
The Rockledge site features an interactive program that allows apartment seekers to make their perfect selection narrowing the search down to a specific apartment in the community. Searches can be made based on a number of criteria including price, number of bedrooms, plan and more.
The news section is built as a blog and regular updates keep prospective residents in the know about upcoming events and activities.
Levinson comments, “The Rockledge Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”
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Rockledge’s site is leading the trend of sites built specifically for social media marketing. Recent research by Marketing Sherpa shows that during the current economic downturn the biggest increases in marketing spending will be seen in Web 2.0 (Social Network Marketing) with an overall 28% increase and Email marketing, with a stunning 34% increase.