Have you ever been sent a YouTube video to watch, or clicked on one from your Facebook News Feed? If so, you know that it’s a great resource for marketing. However, setting up a YouTube channel requires a little time and strategy. In this post, mRELEVANCE will guide you through the process of creating a YouTube account with step-by-step instructions and helpful tips from Managing Partner Carol Morgan’s book, Social Media 3.0.
On the next screen, you can create your Google Profile, which will also create your Google+ account. Or, you can skip this step, and create a YouTube profile instead.
Complete the entire profile, including a description and your website URL. Your user name will be part of your YouTube URL. For example, the username “JohnDoe” would result in a profile URL of www.youtube.com/user/johndoe. If you need technical help, visit www.Google.com/support/youtube/.
Customize your channel using the “About” tab on your My Channel landing page.
- Your channel description can include an email address for business inquiries.
- Include plain text in the description with potentially useful keywords to direct users to you when searching. Keywords should be short one, two or, at most, three word terms that describe you, your channel, or the topic/theme of your channel. These keywords are like buzz words for a search engine like Google. When someone searches these terms, you’ll want them to find your channel.
- Upload or select a cover image (“channel art”). This will function as the billboard for your channel.
Now you can upload videos!
- Title each one with a keyword-optimized title, choose a thumbnail and add a description and tags (YouTube’s term for keywords) to help search engines find the video.
- Subscribe to other YouTube user profiles, join groups and create lists of favorite videos to increase Company visibility. The more active you are on the site, the more traffic you can drive to you page
- When consumers visit other profiles and see your icon, they are likely to click through to see your videos and may subscribe to your content. This is also why a thumbnail with your company’s brand is so vital.
Now that you’ve started uploading, you might want to add enhancements to your videos for a more positive user experience. Under the edit section of a video, you can now do more than just add information and settings. You can also add enhancements, audio, annotations and captions.
- Enhancements allow you to add filters to your video, automatically correct lighting and stability and edit the video in other ways.
- Audio enables editors to include audio tracks within their video. An example of an audio track could be narration. If you have a video of some type of action and you want customers to derive a specific message from the video, you can record what you want viewers to know and play it over the video.
- Annotations offer a way to overlay text and links on your video. The annotations section gives you the option of adding speech bubbles, notes, titles, spotlights, labels and links to certain other pages including another video, playlist, channel, subscription page or fund-raising project. By adding speech bubbles and notes, you can increase the competency of the message or the entertainment value to the viewer.
- Captions provide a way to explain what the video is about. This helps viewers follow along in the same way notes, annotations, or narrative speech does.
Now that you have a YouTube channel set up, here are some extra tips to improve your overall user experience:
- Observe how other companies use YouTube. It’s okay to mimic companies that have successful YouTube channels. Depending on your company’s culture, create funny, entertaining or informative videos. Viewers need to find value in what your video is conveying: value to them personally as well as to their audience. Sharing is the ultimate goal.
- Keep videos short— 60 to 90 seconds. If the video is too short, the audience may not understand the idea or the premise; however, if the video takes too long to get to the point, you may lose your audience’s attention. Attention spans in this fast-paced world are shorter than ever! Make it short, sweet, and to the point while still conveying the proper message.
- Use a digital camera or your smartphone to record your video. Make sure your smartphone camera is up-to-date, otherwise you’ll produce low quality video. You don’t necessarily need a professional to shoot video, although you may want to hire one for specific projects. However, if the video quality is too low, you’ll lose some audience due to lack of credibility.
- Post virtual tours of your products and services. Customers want to see your product, how it works, what it looks like, how to properly use it, etc. Or, if you provide a service, shoot video of your employees in action to show what you do and how you do it.
- Post quick tours privately for remote clients in locations too far for normal business development. You can give virtual tours of your office, service or products to clients and potential outsourced employees.
- Enlist customers to shoot testimonial videos for you. What better way to give credibility to your company than to find satisfied customers to brag about how awesome you are! There is no replacement for the power of third party endorsement.
Now, you’re officially a YouTuber. Congratulations! Be sure to continue to upload, update and maintain your channel. Make sure to brainstorm new and creative video ideas on a consistent basis to keep your audience interested and engaged.