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Show Me the Money: Paid Digital Advertising

Paid Digital Advertising seminar is about how to set goals and spend marketing dollars wisely for advertising success. The mRELEVANCE team will discuss benefits of AdWords or pay-per-click (PPC) advertising, Facebook Ads and other types of paid digital advertising.

There are many factors to consider while creating an effective PPC campaign including budget, reach, competition, and keywords. Participants will learn best practices for managing and optimizing paid campaigns and will be able to evaluate:

  • the effectiveness of keywords for advertising campaigns
  • relevancy of the Ad to the landing page it sends searchers to
  • the success of the Ad based on click-through rate, click to call, contact form completion, clicks for directions, etc.

They will learn bidding strategies based on the business goals, and re-targeting, geo-fencing and other advanced digital marketing techniques.

Like the major search engines like Google and Bing, lots of social networks are providing Targeted Display Advertising. Facebook, Twitter, LinkedIn, and Instagram are all in the advertising game depending on the network they give you the ability to target by demographic, behavior, location and more. The main advantage to digital advertising is that it allows you to show ads to the right people, in the right place, and at the right time.

More than that, ads can run on desktops, laptops, smartphones or tablets. Knowing what device your audience use and target and then re-target users who click on the ad or show interest helps to save money on getting new visitors and allows to follow up and engage website visitors with personalized ads and messages. The right message combined with the right target audience and right platforms equals success, conversions, and sales.

Learn more about targeting and what it takes to generate brand awareness, interest, user buying intent, and conversion.

  • Notes to HBA, BBB, 20 Club or other Host:

This seminar is designed to be a 60 or 90-minute session. Contact mRELEVANCE to request more information.