More than 300 Internet users recently participated in a survey focusing on the influence social media has on customer care. While less than 33% believe that businesses take customers’ opinions seriously…
• 59.1% use social media to “vent”
• 72.2% research companies’ customer care online
• 74% decide based on others’ shared experiences
• 81% believe online discussions provide consumers a greater voice
This survey information is from the Society for New Communications Research.