“Social Media for Home Builders: It’s Easier Than You Think” by mRELEVANCE's managing partner, Carol Flammer is one of this year’s most popular titles by BuilderBooks, the publishing arm of the National Association of Home Builders. Released in January 2010, the book sold out last year at the International Builder's Show and has proven an invaluable guide book for home builders looking to using social media as a strategic part of their marketing program.
Flammer’s guides readers through planning, establishing, maintaining and evaluating a social media program to maximize Return on Investment (ROI). Flammer cites research and case studies to demonstrate the effectiveness of social media programs, then offers site-specific instructions to help readers build a presence with a blog, Facebook and Twitter. While the book references resources that are specific to home building and real estate, including Trulia and ActiveRain, newcomers and experienced online marketers in many industries find the guide to be a useful tool.
With 20 years of experience, Flammer has established herself as the “go to” for real estate and construction products public relations and social media. The Atlanta Business Chronicle recently highlighted the strong results she has garnered for her clients in a story, “Builders drum up business using social media.” In addition to her role at mRELEVANCE, LLC, which has offices in Atlanta and Chicago, Flammer travels around the country to teach social media seminars. Her launch of www.AtlantaRealEstateForum.com in 2006 was visionary and led the new media movement in the Atlanta new homes market. The award-winning site is ranked nationally among real estate blogs and garners tremendous search traffic each month.
“Social Media for Home Builders: It’s Easier Than You Think” is based on the experiences of Flammer and mRELEVANCE partner Mitch Levinson as they work in the Internet’s trenches on behalf of clients. The company builds premium blogs, which they deliver with all search engine optimization tools and plug-ins expertly configured so the client can begin writing posts with ease. Often, clients will ask the mRELEVANCE team of experienced writers to populate their blogs for them with meaningful content that incorporates key search terms.
Recently, Flammer and her team assisted Atlanta builder Traton Homes. Within 30 days of launch, Traton’s premium blog was already a top 10 referral source for the company’s primary website. The blog also shows up on the first page of results when potential buyers Google the company name. Other new social media sites also appear on page one, including Atlanta Real Estate Forum, Twitter and LinkedIn, as well as additional blogs and online PR stories. More than 70 percent of the traffic to the Traton blog is new traffic.
mRELEVANCE garnered similar results for S&A Homes, a builder active in 65 communities in Pennsylvania, West Virginia and Maryland. Within 30 days of the launch of S&A Homes’ blog, it was a top referral source for the company’s main website, and more than 900 people had already visited. Of these, 60 percent were new visitors.
Flammer walks readers of “Social Media for Home Builders: It’s Easier Than You Think” through the process of building the same types of results-driven social media programs. To purchase a copy, visit www.BuilderBooks.com or call 800-223-2665. Soft-cover/112 pages. $15.95 retail. $13.95 NAHB member, ISBN 978-0-86718-667-3.