When Builder Magazine did a brief overview of the International Builders’ Show last week, there was only one seminar mentioned in the whole article, “Sell More Homes by Becoming a Social (Media) Butterfly.” What an honor for mRELEVANCE, LLC managing partner Carol Flammer as this is the seminar she is speaking at. Out of the myriad of seminars at IBS, Builder Magazine singles out Carol’s. Why? Because Carol’s seminar is focused on the most popular topic in the home building industry: social media. It was even the focus of the Builder Magazine article, because, for the first year, Builder Magazine is using social media, Twitter to be specific, to keep professionals in the home building industry up to date with the going-ons at IBS. There is a lot that can be done with social media to increase brand recognition, target audiences, promote customer interaction and increase sales. Social media has become a hot topic in the home building industry for a reason – it works. To learn more about social media and how to use it to your advantage, attend Carol’s seminar or contact mRELEVANCE. Carol’s social media seminar is on Friday at 10:15 a.m.