Springfield HBA Wins Best Association Website

SpringfieldHBA Screen ShotThe Home Builders Association of Greater Springfield was awarded Best Association Website from the National Association of Home Builders at the recent Executive Officers Council Conference held in Naples, Fla. The site – www.SpringfieldHBA.com – was built by mRELEVANCE and since its launch traffic to the site has increased by 89 percent.

Mitch Levinson, Managing Partner of mRELEVANCE comments, “The Home Builders Association of Greater Springfield is led by a forward thinking Executive Officer. Matt Morrow, and his team of leading edge professionals, has really created the ‘go-to’ place for industry news and information. This website is well-deserving of this award.”

Matt Morrow, CEO of the Home Builders Association of Greater Springfield says, “We are thrilled to have affirmation from our industry that our site is excellent. Our goal was to create an easy to administer website that would easily syndicate our information to our members, legislators, the media and consumers. The sheer increase in our traffic for our home show alone demonstrates we have accomplished our goal.” He continues, “Interactive websites are the direction that trade associations should head in when they design or re-design their web presences. Every HBA in the country should be considering this approach to their web presence moving forward.”

The site, launched in January 2011, is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

If your association is in the market for a new website, please contact mRELEVANCE. We’d love to work with you!